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Sunday, April 29, 2012

How To Increase Your Adsense Earnings 94% Overnight

Some tips on using Split Testing to increase your AdSense earnings.

Long time readers of ProBlogger know that Darren is a big fan of split testing ads to improve your earnings. I took this advice to heart, and wanted to show you some real world results that I got on my own blog.

Feel free to take these results and apply them to your own site. Or better yet, do some of our own testing and improve on them even more!

I split tested 3 separate regions of my site and looked mostly at eCPM to compare them. If you aren’t sure what eCPM is click here. I think it’s better to use eCPM than click through rate (CTR) because it incorporates not just how often it’s clicked, but also how much you make per click.
Right Aligned vs. Left Aligned Ad In Post Body


This ad region makes the most money for me, and was smack dab at the top of each individual post page (but not on the homepage).

The right aligned ad got a 0.78% CTR and $1.41 eCPM
The left aligned ad got a 1.30% CTR and $5.31 eCPM

Clear winner: left aligned (276% improvement)

It’s hard to say why this is exactly. Maybe the left aligned ad looks more like it’s actual content instead of an ad. Whatever the reason, the difference was substantial.
Top Right: image vs. text

This ad resides at the very top right of every page. I had been running it with image ads for a while and decided to test it against text ads (with some appropriate color choices).

The image ads got a 0.35% CTR and $1.74 eCPM
The text ads got a 0.33% CTR and $2.15 eCPM

Interesting to note here that although the CTR went down slightly, the eCPM went up. This seems to indicate that the text ads were paying more per click. So even though it was clicked slightly less often it still made more money overall.

Winner: text ads (narrowly)
Under Posts: image vs. text

bottom.png

This ad was placed at the bottom of each post page and also on the homepage under the excerpts. I again decided to test some text ads against the incumbent image ads.

The image ads got a 0.58% CTR and $1.86 eCPM
The text ads got a 0.43% CTR and $2.27 eCPM

Again here the CTR went down and the eCPM went up. Also worth noting is that the color scheme I used on the text ad block is consistent with my site. “Blockquote” tags on my site use a similar color scheme.

Winner: text ads
Conclusions & Next Steps

For those who are curious, here is the actual data from an excel spreadsheet. You can pull this out of Adsense under the “reports” tab if you use different channels to compare different ads.


Overall these results were impressive. The site-wide eCPM from these three ads went up overall from $5.01 to $9.73 which is a 94% improvement.

I could just convert all ads to the better performing version and call it a day, but what I’ll do instead is continue testing….forever.

There are plenty of other things to test, such as…

Trying text ads in the post body (since they performed better elsewhere)
Left aligning ads under the posts
Trying different color schemes
Trying other types of ads (Amazon, Performancing Ads, Text-Link-Ads, etc)

Most people focus on growing their blog’s readership to boost earnings. This is a critical component, but don’t forget about the other major tool in your arsenal: split testing.

Sunday, March 25, 2012

How to Create PDF Files Using MS-Office: SaveAsPDFandXPS

PDF (Portable Document Format) preserves the exact formatting and styling of documents.It doesn’t loose its formatting whether you intend to reproduce it via electronic media or view it online.It is widely used for creating ebooks and agreements forms.If you have written certain documents in MS- office then you can directly convert them into PDF format by using  SaveAsPDFandXPS addon.
SaveAsPDFandXPS in Microsoft-Office eliminates the hassle of converting Word Documents into PDF by using third party or online tools. But still, you cannot open the PDF format files using MS-Office. To open PDF files you have to use PDF Softwares like Adobe Reader or Foxit Reader etc.

How to Create PDF Files Using MS-Office: SaveAsPdfandXPS

    First of all, Download and install SaveAsPDFandXPS.
    Now open MS-WordOffice and create your file.
    To save the file in PDF format choose PDF and XPS option instead of choosing Word Document.

114 How to Create PDF Files Using MS Office: SaveAsPDFandXPS

That’s it! Now you have successfully created a PDF file using MS-Office. This will work fine for both Microsoft-Office 2007 and 2010.

You can also create XPS format files using SaveAsPDFandXPS

It also helps you to Send Email as PDF attachments.

Friday, March 23, 2012

How to Automatically Delete Spam Messages in Gmail

Most of the spam messages are commercial advertisements, phishing websites and get rich quickly messages that asks users to provide personal details and other confidential information.Spam filters in Gmail prevent its users from these spam messages and restrict them to enter in user’s Gmail inbox.Generally, it acts like a firewall between spam messages and Gmail Inbox.Gmail filters detect the sender’s email address and accordingly send the received messages in Inbox or Spam folder.

If you are receiving too many spam messages and tired of deleting them then you can create your own Gmail filter which will automatically delete all your messages residing in the spam folders automatically.As all the messages in the spam folder are not actually spam, some genuine messages are also diverted in spam folder due to limitation of spam filter’s algorithm then usage of this trick is not optimal solution. But you can check all the deleted messages in Trash folder.
How to Automatically Delete Spam Messages in Gmail

    Open your Gmail Settings by clicking on the Gear button.

 How to Automatically Delete Spam Messages in Gmail

    Select Filters tab from it.
    Now click on Create a New Filter.

 How to Automatically Delete Spam Messages in Gmail

    Now a window will pop-up, look for the Has the Words field in this window and type “in:spam” without quotes.

 How to Automatically Delete Spam Messages in Gmail

    Leave all other fields empty and click Create Filter with this Search and select OK to proceed to next step.
    Check mark the box Delete it and Also Apply filter to next to Create Filter and click on Create Filter.

 How to Automatically Delete Spam Messages in Gmail

    Now you will see a message Your Filter was Created.

That’s it! Now all your spam messages will be automatically delete and there will be no message in your Spam folder anymore.

Thursday, March 22, 2012

How To Show Only Online Friends In Facebook Chat

New Facebook chat window shows the both online and offline friends in single window and you have to scroll down to see all online friends or search for the specific friend from the search area. If you are irritated with this chat box and wants to remove it to show only online friends then install Facebook Chat Fix Google chrome extension in chrome browser. Along with removing all offline friends from the list, It will also remove the Live News Ticker box from your Facebook. This works only on Google chrome and for Mozilla Firefox and Internet Explorer read article How to Get Old Facebook Chat Box Back.
 It is a simple extension which will revert your new Facebook chat box back to old chat box. It is Google chrome extension so you don’t have to like any page and install any application before using this extension and you don’t have to grant permissions from your data to install this extension.
How To Show Only Online Friends In Facebook Chat

Click Here to Download the Extension

The Above method will only work in windows operating system.

In Mac and Linux you have to Drag and drop this link “Fix Chat ” to your bookmark bar.

Note:This is a browser trick so changes will be visible only in your browser. 

Wednesday, March 21, 2012

Spy on Chidren’s Computer with Best Keylogger Software of 2012

Keylogger softwares are the best way to record and store everything that occurs at your back in your computer.They are highly useful for parents who wants to keep check on their children’s online activities and shield them from online hazards like adult content, abuse and other Internet threats.After you come home from your office you will have the screenshots, Log Records of chat activities and record of each keystroke that has been pressed.
In 2011 major security breaches occurred all over the world and 2012 is expected to be no different.It’s always wise decision to keep an eye on children’s online activity and advice them before they get strayed.Max Keylogger is the best and most cost effective software that performs its job to perfection.It is a delicately engineered product that is of top notch quality and stuffed with features that makes it a complete spy software.
Here are Few features that Makes it Stand out from the Lot

    Record Each Keystroke:- Every keystroke pressed on your computer is recorded including all Usernames and passwords.
    Time Logging:-Apart from recording each keystroke it also keeps record of the time at which these they were pressed.
    Instant Chat Messages Recording:-It even records all the chats from Facebook,Google talk,Yahoo Messenger and any other instant Messenger.
    Track Emails:-It also keeps a track of each and every email that is sent or received using your computer.
    Monitor Websites:-It no longer matters whether your child uses the Private browsing or clears the history from time to time because all the visited websites will also be stored by Max Keylogger.
    Review Every Downloaded File:You can also review each and every file which is downloaded on your computer.

If your child is computer geek and you fear that he may discover the software and will unistall it then you really have something to cheer about.Once Installed Max keylogger runs in stealth mode and cannot be detected by even top security products like Norton,Mcafee and Kaspersky so forget that your child can do it.Moreover if you want to keep a real time check on your children’s activity you can also get all the screenshots and other data delivered on your email account within regular interval of time.

If you are serious about your children’s online security that you should try Max keylogger and you won’t be disappointed.